With a month to go before launch, Microsoft and Insomniac have released the latest trailer for Sunset Overdrive. Much like its earlier E3 trailer, this latest video takes a decidedly meta approach, this time attempting to demonstrate the impossibility of filming a live-action trailer for such a game to comical effect while simultaneously lampooning the practice of highlighting a video game’s offering entirely in live action footage. Sunset Overdrive is due out on the Xbox One on October 28 on its own or bundled with a White Xbox One console.
Question is, do these types of ads actually work? Or do they just illicit general head scratching? What did you think of it? Let us know in the comments below!