Tag: Promise

  • All Aboard the Hype Train! The vicious cycle of marketing

    The last few years feel like the slow transition of video game publishers focusing on marketing more than game development has changed gears. Whereas the build-up was slow, creative and methodical, most of it feels like a checklist of certain criteria to hit. Tell them about the game revolutionizing the industry for years to come?…

    The last few years feel like the slow transition of video game publishers focusing on marketing more than game development has changed gears. Whereas the build-up was slow, creative and methodical, most of it feels like a checklist of certain criteria to hit. Tell them about the game revolutionizing the industry for years to come?…