Tag: video game industry
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All Aboard the Hype Train! The vicious cycle of marketing
The last few years feel like the slow transition of video game publishers focusing on marketing more than game development has changed gears. Whereas the build-up was slow, creative and methodical, most of it feels like a checklist of certain criteria to hit. Tell them about the game revolutionizing the industry for years to come?…
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Like a Bull in a China Shop
Can games based on movies be good? What could be done to improve them? By Christopher Medrano & Terry Randolph Recently, Chris has had the pleasure of playing a string of horrible games; Fast and the Furious and RIPD (which you can read here). Not surprisingly, these two games are based off of movies recently in…